Aniyah Smith
Aniyah
Smith.
Available for new clients

Brand strategist. 7 years building things that actually work. Now working with businesses that actually excite me.

Work With Me
On the work

Brands grow when the strategy is honest and the execution is sharp. I've spent 7 years doing both at scale. Now I bring that to the brands that matter to me.

$3B
Revenue from a mobile game launch I built the consumer insights strategy for.
+118%
Sales growth in 3 months from an influencer program I designed end-to-end.
$2.4M
Revenue in one year from a single product quiz I built from scratch.
Past work Tarte Cosmetics bareMinerals Vox Media Rokt Danessa Myricks Beauty NASDAQ

About Aniyah.

MBA · Northeastern University
New York City
Marathon runner · Tokyo ✓ NYC ✓ London →
TikTok · @aniyah.s
Shokz Brand Ambassador

I spent 7 years inside some of the biggest marketing environments in the world — learning what actually moves the needle and what's just noise. The numbers in the section above aren't there to impress. They're there to tell you I know what I'm doing.

Going independent was a choice. I wanted to work with businesses where I can see the impact, where the owner gives a damn about their brand, and where showing up actually means something. Those are the clients I do my best work for.

When I'm not working I'm training for marathons, making content on TikTok, and creating art on the side. I believe showing up every single day — in running, in business, in everything — is the whole thing.

How I can help.
3 services
01
Brand & Positioning
Who you are, who you're talking to, and how to say it. Voice, messaging, competitive positioning — for brands whose story hasn't caught up to where they actually are.
02
Social Media Management
Monthly retainer. Strategy, content, execution. You run your business — I make sure you're showing up for it online.
03
Launch & Campaign Strategy
New product, new location, new season. A plan that gets the right people paying attention and actually doing something about it.
Get in touch
Let's
talk.
aniyahc.smith@gmail.com
Email TikTok Substack Portfolio LinkedIn

Aniyah also takes art commissions.

And if you need some art →